A part of being savvy on social media is keeping your eyes open for the up and coming ideas. These ideas, like Google+, might not be that successful. However, staying on top of these trends helps you look more professional and also helps you have a valued opinion as to what is hot and what is not in social media.
This is where this: comes in. The WANT button. All Facebook recently ran an article on the use of the WANT button gaining speed. Companies such as Sharper Image have already picked it up. This button acts the same as a Facebook, Twitter or other social media icon and is even more similar to a LIKE button. It tracks how many users clicked “want” and then posts this click on the user’s Facebook timeline. The use of this button helps companies track potential markets by alerting them to what online users picked their products and what else these users could be interested in purchasing.
Similarly, this: has been popping up everywhere. With Pinterest growing at 4000 percent over six months, I was not surprised to see the PIN IT button pop up on commerce websites. It shows that businesses are using the popularity of Pinterest to their advantage, offering yet another example of not getting left behind in the social media game.
These buttons may not seem earth-shattering. However, they are the perfect examples of social media filtering into daily life in new and unexpected ways.